
So Simple
I make things easier by focusing on what really matters. I cut through complexity, adapt to how you work, and help you move forward with clarity and confidence.
So Flexible
I work around your needs, whether you need short-term support or ongoing help. I can step in part-time or full-time and adjust as priorities change.
So Efficient
I spend time where it makes the most difference. We agree on clear goals and scope together, so every piece of work is focused, useful, and aligned with your business.
“I offer flexible digital and e-commerce support, shaped around where you are and what you need. Some clients come to me for clarity and direction, others for ongoing, hands-on support.”
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With experience across retail, health, and education, I work closely with founders and small teams to support digital and e-commerce work in a way that fits their business and how they like to work. The aim is to make decisions feel clearer, calmer, and more grounded.
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I get involved at different stages, from launching a first website to supporting more established platforms as they evolve. I focus on clarity and consistency, so digital choices feel aligned with the brand and the day-to-day reality of the business.
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This can include improving e-commerce operations, exploring new marketing approaches, or using data to guide decisions, always in a thoughtful and practical way, so time and energy are spent where they make the most sense.
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If this sounds like the kind of support you are looking for, I’d love to connect and start with a conversation.

Digital & Ecommerce Consultancy
Ecommerce Operations & Platforms
I help brands improve digital and e-commerce performance through clear strategy and hands-on support.
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This includes:
• Digital and e-commerce audits
• Customer journey review
• Growth opportunities and roadmaps
• Team and stakeholder support
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I support businesses in optimising e-commerce platforms and operations for efficiency and usability.
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This includes:
• Platform optimisation (Shopify, Magento)
• Merchandising and navigation
• Launches and migrations
• Front- and back-end coordination
Digital Strategy & Performance
I help brands make better decisions by connecting data, strategy, and day-to-day trading.
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This includes:
• Performance and trading analysis
• Conversion rate optimisation
• Retention and growth strategy
• International and multi-market support
Project & Stakeholder Management
I manage digital and e-commerce projects with structure and clarity across teams.
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This includes:
• Project planning and delivery
• Agency and partner coordination
• Cross-team collaboration
• Clear timelines and priorities






